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A Martin AI alternative, free to try
Like Martin, Sochen is a personal assistant that works in the background, rings you with a brief or a reminder, and checks with you before it sends. But it’s free to try, priced in rupees in India, has its own cloud computer you can watch and take over, and lets you pick the model. Martin’s plans start at $21 a month, billed yearly, in US dollars.
Your first job is free, no card needed. Then 7 days of Plus for $5 if you want more. Nothing renews on its own.
Side by side
| Sochen | Martin | |
|---|---|---|
| Price | ✓First job free, then 7 days for $5 and a monthly plan. Plus is ₹999 a month in India. | After 7 days free: Basic $35 a month ($21 billed yearly) or Pro $49 ($30 billed yearly), in US dollars; all sales final. Its iPhone app lists ₹3,499 and ₹4,999 a month in India. |
| Where | Anywhere, in the browser. Built in India; English, Hindi and Hinglish. | No country list published; an April 2025 update added texting to 100 more countries. On calls and in voice mode it speaks 13 languages besides English, Hindi among them. |
| Its own computer | Yes: a cloud desktop with Chrome, live in the chat, and you can take over any time. | It searches Google, YouTube, X and news and weather sites. Its pages don't describe it using websites or a computer of its own. |
| Works in the background | Schedules, watches on prices and pages, jobs that run when an email arrives, and Heads-ups that speak up only when something needs you. | Reminders by text, call, email, Slack or app notification, and daily or weekly email briefings. Pro adds a morning wake-up call, overnight reply drafts and email triage; Basic has limited proactive actions. |
| Asks first | Anything that pays, orders, books, sends or deletes waits for your OK, with the details shown first; a schedule or an Outreach run is approved once, when you start it. It never types your card details. | Its blog says it confirms the details with you before something important, like sending an email or a text. Paying for things isn't described. |
| Phone | Indian and US numbers: you can call it, it can ring you (a brief, a reminder, an urgent heads-up), and it calls US businesses for you. | You can call or text it, and it rings you with reminders and, on Pro, a wake-up call. It calls and texts people for you, to book a reservation, say. Which countries isn't described. |
| Made for India | ✓Plans in rupees, bill splits with UPI QR codes, GST invoices, Indian bank statements and exam-form photos to the KB. | Not described on its pages, beyond rupee prices in its iPhone app. |
| Watches videos | Yes: YouTube links and uploads up to 500 MB, with timestamps. | Reads photos and PDF, text and CSV files you send it. Watching videos isn't described. |
| Apps | Gmail, Calendar, Drive, Sheets, Outlook and Slack in one tap, more apps with a before-and-after preview, and any MCP server or API of your own. | Gmail and Outlook, Google, Apple and Outlook calendars (up to 5 of each), Slack, and to-dos from Todoist. Its latest iPhone app adds Telegram. |
| Your data | Never used to train AI models. You can see, edit and delete what it remembers. | Its privacy policy says what you send goes to AI providers, OpenAI among them, and is kept on US servers while you have an account. Google data isn't used to train AI; other chats aren't described. |
| Getting started | In any browser, on any device; nothing to install. | Sign up on the web or in the iPhone and iPad app, then text, call, email, WhatsApp or Slack it. Android has a waitlist. |
| Model | Your choice: Claude, GPT, Gemini, Qwen, Kimi or DeepSeek, or a model of your own, switched mid-chat. | Pro gets its most advanced models, Basic its basic ones; its privacy policy names OpenAI. A model picker isn't described. |
Checked 6 Nov 2026 on Martin’s pricing page and docs. Plans and features change; check there for the latest.
Where Martin is ahead
Reach it from the apps you already use
Text it, message it on WhatsApp or Slack, email it or call it, and get reminders the same way. It also texts and calls your contacts for you. Sochen works in the browser and on the phone.Deeper inside your inbox
On Pro, cc it to find a meeting time, wake up to replies drafted overnight, and have new emails labelled and followed up. Sochen connects to Gmail and Calendar too, but Martin goes further inside the inbox.
Questions
What is Martin?+
An AI personal assistant from DCWU, Inc., a Y Combinator-backed startup in California. You text, call, email or Slack it, and it manages your calendar, inbox, to-dos and reminders, and can text and call people for you.
Is Sochen a good Martin alternative in India?+
Yes, if you want an assistant that's free to try and priced in rupees. Martin starts at $35 a month, or $21 a month billed yearly, in US dollars; its iPhone app lists ₹3,499 a month in India. Sochen makes UPI QR codes and GST invoices and can ring you on an Indian number. New accounts get their first job free, then a 7-day trial of Plus for $5.
Is Sochen as capable as Martin?+
Not in every way. Martin can be reached by text, WhatsApp, email and Slack, texts and calls your contacts for you, and does more inside your inbox. Sochen has its own cloud computer that works on websites while you watch, watches videos, talks with you on the phone from India or the US, and lets you pick the model.
Does Sochen act without asking?+
No. It asks before anything is paid, ordered, booked, sent or deleted, and shows exactly what will happen first. Its background checks only look.
Can I use both?+
Yes. Nothing stops you from texting Martin for reminders and inbox help and using Sochen for websites, phone calls from India, UPI bill splits or rupee pricing.
More comparisons
More that Sochen does
Try the assistant with its own computer.
Your first job is free, then 7 days for $5, and it works where you are.